NEWS

An updated visual identity for ASSA ABLOY

2026-01-28
1 min read
A collage of pictures showing ASSA ABLOY's updated visual identity

Today ASSA ABLOY launches a refreshed visual identity. An updated, unified visual language to clarify and strengthen how we show up to our customers: as one ASSA ABLOY.

This is a natural evolution of our brand, built on our strengths as a global leader in access solutions. We’ve reinforced our iconic blue, and we’ve updated our visual design to meet today’s needs and tomorrow’s opportunities with a digital-first mindset. 

Read more about us here: https://www.assaabloy.com/group/en/about-us

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