Business & Market ASSA ABLOY is the world-leading supplier with operations in over 70 countries and sales worldwide. Global expansion takes place through organic growth and acquisitions. For several years the Group has focused on increasing its market presence in emerging markets. Demand for ASSA ABLOY’s products is driven by the increasing need for safety and security as prosperity rises and urbanization continues. In addition, the demand for sustainable door opening solutions is growing, at the same time that technological developments increase the demand for digital and mobile security solutions. ASSA ABLOY's world-leading market presence is based on three strategies: Exploiting the strength of the brand portfolio Increasing growth in our core business Expanding into new markets and segments These market strategies have been successful through a combination of organic and acquired growth focused on profitable, expanding markets and segments.