Product leadership ASSA ABLOY's product offer caters for the total door opening solution and locks and security products stand for high quality. A constant flow of new innovative products to the market is the single most important driver of organic growth. Successful product development is therefore vital for the Group's future. In 2014 sales of products launched in the past three years account for 30 percent. This animated film shows how people typically use ASSA ABLOY's safe, secure and convenient security solutions during the day. ASSA ABLOY's vision is to be the most innovative supplier of total door opening solutions, and R&D investments have increased substantially in recent years. ASSA ABLOY aims to double the innovation rate by means of a Group-wide structured innovation process. The most innovative supplier of total door opening solutions Successful product development is the single most important driver for maintaining the target of 5 percent organic growth per year over an economic life cycle. The focus on product leadership has been very consistent and is reflected in the number of product development engineers which has risen by more then 70 percent to over 1,400 employees in eight years. Sales of product launched in the past three years have increased to 30 percent, exceeding the Group's target of 25 percent, a sharp increase in just a few years. This 25 percent target is a well. considered level in view of the 10 to 15 year product life cycle.