The Product Innovation Process
Being a premium brand and a preferred supplier that creates customer value demands high levels of innovation, as well as the highest possible levels of quality and design. Our product innovation process together with customer needs is at the heart of it all.
Understanding our customers is therefore essential. This includes understanding needs, business Âmodels and challenges, as well as knowledge levels. We must also understand the customers' ability to comprehend, accept and embrace various concepts, as well as what they are prepared and able to pay for.
The ASSA ABLOY product innovation process is based on lean innovation principles and consists of several modules, including product management, voice of the customer and efficient delivery of innovation projects.
The product management module addresses long-term trends and generation planning of products and technologies. With voice of the customer methods, information about customer needs is collected and forms the foundation for the development of relevant, value-creating offerings. Efficient delivery of innovation projects ensures elimination of waste related to products and processes, as well as delivery of high-quality products.
Delivering what customers want
Delivering what customers want
For several reasons, it is important to understand the customers’ needs in relation to product innovation. Most obviously, ASSA ABLOY needs to deliver innovative and sustainable products that customers understand and want to buy. If the group develops world-class sustainable solutions that no one buys, nothing has been improved. If a new smart door seal is developed and the door is not closed properly, the target has also been missed.
The ASSA ABLOY voice of the customer process looks at everything from longer-term customer needs and trends to highly detailed choices related to specific products or components.
