Senior Manager, Digital Experience Strategy

At ASSA ABLOY, our mission is to make securely accessing the things in your life noticeably easier, without being noticeable. Our global teams work together to create products and services that add everyday simplicity and convenience to our users’ lives. With the ability to control access to what they love the most, we’re able to provide peace of mind through safety and visibility.

The Senior Manager of Digital Experience Strategy leads the vision, roadmap, and delivery of customer‑facing digital experiences across websites, eCommerce web shops, and connected digital tools for our Access & Egress Hardware Group (AEHG). This role owns the end‑to‑end digital ecosystem, including platform architecture, User Interface and User Experience (UI/UX) strategy, Search Engine Optimization and Generative Engine Optimization (SEO/GEO) performance, and the integrated technology environment that supports product content and digital assets. The manager ensures experiences are scalable, secure, accessible, and high‑performing.

This role requires close partnership with Marketing, Information Technology, Sales, and external agencies to govern and optimize core content systems. This will include Product Information Management and Digital Asset Management (PIM/DAM), and their integrations with Content Management Systems such as Adobe Experience Manager (CMS/AEM), Enterprise Resource Planning (ERP) platforms, and custom configurators. The manager provides vendor and team leadership and establishes standards for data governance, privacy, security, and continuous improvement aligned with enterprise technology strategy.

We’re seeking a visionary who can translate business goals into a prioritized roadmap, defines experience and platform standards, and leads cross‑functional execution. The role balances strategy with hands‑on governance by aligning stakeholders, overseeing internal and external resources, and ensuring the digital ecosystem remains reliable, compliant, and continuously improving.

This position is based on-site in Berlin or New Haven, Connecticut requiring occasional domestic travel.

What will you be doing

• Digital Roadmap: Define and socialize DX strategies across websites, eCommerce web shops, and digital tools; develop roadmap w/spring cycles and manage accountability from all resources 

• Design Leadership: Set UX/UI principles and design standards; ensure accessibility and usability; partner with Brand/Marketing to maintain a consistent, differentiated experience across brands and product lines. 

• Platform Architecture: Own the overall digital ecosystem design and operating model across CMS (e.g., AEM), commerce capabilities, analytics/tagging, and integrations with ERP and other enterprise services. 

• Content Governance: Establish governance for product data, digital assets, and content lifecycle (taxonomy, metadata, approvals, localization); ensure quality, timeliness, and reusability across channels. 

• SEO/GEO performance: Drive technical SEO and content discoverability (including generative search optimization where relevant); oversee performance, speed, and Core Web Vitals; reduce friction in key journeys. 

• Data Analytics: Define KPI framework, dashboards, and experimentation approach (A/B testing, personalization where appropriate); use insights to prioritize improvements and quantify impact. 

• Cross-functional delivery: Partner with Marketing, IT, Sales, Product, Legal/Compliance, and regional teams to translate requirements into scalable solutions; manage tradeoffs, scope, and timelines. 

• Budgeting: Select and manage agencies/partners; set SLAs and delivery standards; manage budgets, forecasting, and value realization. 

• Data Privacy: Ensure adherence to data privacy, consent management, cybersecurity standards, and brand/legal requirements; define governance for releases and change control. 

• Lead, coach, and develop an internal team and extended matrix; define roles, capabilities, and ways of working to scale delivery. 

What are we looking for

• Must have 8–12+ years in digital experience, digital strategy, web, or eCommerce roles.
• Must have 5+ years in leading cross‑functional teams and agency partners.
• Demonstrated ability to define experience standards, govern content and product data, and improve end‑to‑end customer journeys.
• Strong UX design expertise with front‑end development proficiency.
• User Experience leadership with working knowledge of infrastructure, cloud platforms, and Continuous Integration and Continuous Delivery practices.
• Oversee vendor selections and evaluations. This includes total cost of ownership, implementation complexity, and ecosystem fit.
• Ability to influence senior stakeholders, align competing priorities, and build high‑performing teams within a matrixed organization.
• Proven use of analytics, experimentation, and key performance indicator frameworks to improve acquisition, conversion, and engagement.
• BerliWorking knowledge of privacy and consent requirements, accessibility expectations, and secure‑by‑design practices for digital platforms.

Platform expertise:

• Content Management System landscape: Experience with enterprise platforms such as Adobe Experience Manager, Sitecore, Optimizely, Drupal, and headless or composable alternatives.
• Content architecture: Component design, content modeling, and authoring experience.
• Headless and hybrid Content Management System patterns: Decoupled front ends, content application programming interfaces, and omnichannel delivery.
• Content Management System vendor evaluation and selection: Total cost of ownership, implementation complexity, and ecosystem fit.
• Adobe Experience Manager familiarity: HTL (Sightly), Sling Models, cq_dialog, and Maven build pipelines (working knowledge).
• Adobe Experience Manager Cloud Service awareness: Cloud migration considerations.

What we offer

We’re passionate about providing amazing opportunities and benefits, so that you can enjoy a lifelong career with us. 

• Annual Bonus.
  Continuous professional development opportunities and an environment that fosters internal growth and mobility.
• Competitive compensation and benefits package which includes multiple healthcare options, tuition reimbursement, and matching 401k.
• Generous holiday schedule and paid time off to refresh and recharge.
• Employee pricing on our products and discount programs for travel, entertainment, and more!

We review applications regularly, so don’t hesitate, apply today!

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