Regional Sales Manager - Southeast
Job Summary
The Regional Sales Manager (RSM) is responsible for driving sales growth, developing new business, and managing customer relationships within the assigned Southeast territory. This role focuses on expanding market share for Tell Manufacturing products across key distribution, modular, retail, and contract hardware channels. The RSM will collaborate closely with internal teams, independent representatives, and customers to meet or exceed sales objectives while delivering exceptional service and strategic market coverage. Territory will include: Florida, Georgia, Alabama, South Carolina, North Carolina, Tennessee.
Primary Duties and Responsibilities
- Develop and execute a territory sales plan to achieve annual revenue and margin goals.
- Build and maintain strong business relationships with existing customers and identify new opportunities for growth across all assigned states.
- Support independent representatives with pricing programs, product training, and large project quotations.
- Conduct regular in-person visits, virtual meetings, and presentations with distributors, contractors, and key accounts.
- Identify market trends, competitive activities, and new product opportunities; communicate findings to sales management and marketing teams.
- Collaborate with marketing, customer service, logistics, and operations to ensure smooth order flow and customer satisfaction.
- Track and report on sales activities, forecasts, and performance metrics using CRM and internal reporting tools.
- Represent the company at trade shows, industry events, and customer meetings as needed.
- Provide technical and application support for Tell Manufacturing products within the territory.
- Maintain a high level of product knowledge and stay informed on industry developments, tariffs, and pricing trends
Education and Experience Profile
- Bachelor’s degree in Business, Marketing, or related field preferred.
- Minimum 5 years of sales experience in building products, door hardware, or related industries.
- Proven track record of achieving or exceeding sales targets.
- Strong understanding of regional markets in the Southeastern U.S.
- Excellent communication, negotiation, and presentation skills.
- Ability to work independently with strong organizational and time management skills.
- Willingness to travel up to 60% within the assigned territory.
- Proficiency with Microsoft Office, CRM systems, and virtual meeting tools.
Key Competencies
- Results-driven and goal-oriented
- Strategic thinker with strong business acumen
- Customer-focused with exceptional relationship-building skills
- Self-motivated and proactive in identifying opportunities
- Collaborative team player who thrives in a fast-paced environment
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
ASSA ABLOY is an Equal Employment Opportunity employer.
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
