A combination of proprietary technology solutions produced by ASSA ABLOY Hospitality have been integrated as critical components of a revolutionary Smart Check-In program at one of Starwood Hotels & Resorts Worldwide’s newest hotels – Aloft Harlem.
VISIONLINE RF-online, VingCard’s wireless radio-frequency identification (RFID) communication platform, Signature RFID door locks are making it possible for Aloft Harlem, a Starwood Hotel and Resorts hotel guests to check in remotely via their PC or web-enabled mobile devices and completely bypass the front desk upon arrival.
Through the new Smart Check-In program, select Starwood Preferred Guest members who choose to participate receive an enhanced SPG/Aloft-branded RFID keycard. On the day of a planned stay at Aloft Harlem, a text message is sent directly to the guest’s mobile device that indicates their room number at the property. Upon arrival, guests can proceed straight to their guest room, where their encrypted SPG/Aloft-enabled keycard will unlock the door, providing unprecedented convenience, security and ease-of-operation for hoteliers and hotel guests alike.
“The Smart Check-In program, which we have begun rolling out across the Aloft brand, is specifically designed to meet the changing needs of today’s busy, tech-savvy travelers,” said Brian McGuinness, senior vice president of Specialty Select Brands for Starwood. “Based on the positive feedback we have received from guests using the system so far, the ability to bypass the front desk is expected to become a valuable new amenity for guests at Aloft. As the hotel industry continues to adopt more innovative self-service solutions, VingCard’s RFID technology is providing a way to not only increase the efficiency of the check-in process, but provide added convenience for our guests.”
The historic opening of Aloft Harlem will prove to be one of the most important hotel launches of 2011, made all the more noteworthy by the inclusion of the Smart Check-In innovation. “Starwood and its Aloft brand are on the leading edge of hotel technology, and we at VingCard are thrilled to help them make the future of hotel check-in a reality,” said George Winker, vice president of sales for ASSA ABLOY Hospitality in North America. “It’s quite appropriate that this truly pioneering technology is now in place at such a history-making hotel as Aloft Harlem.”
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