ASSA ABLOY Strategy
The Group’s overall focus is to spearhead the trend towards higher security with a product-driven offering centred on the customer.
The primary product areas are the traditional segments of mechanical locks and security doors, as well as the fast-growing segments of electromechanical and electronic locks, access control, identification technology and automatic doors.
ASSA ABLOY’s strong development is based on long-term structural growth in demand on the Group’s key markets in Europe and North America, an increasing demand on new markets, and successes in the fast-growing product segments.
The strategic action plans have been divided into three focus areas: market presence, product leadership and cost-efficiency.
Read the full strategy in the Annual Report online.
ASSA ABLOY’s vision is:
- to be the world-leading, most successful and most innovative provider of total door opening solutions.
- to lead in innovation and offer well-designed, convenient, safe and secure solutions that create added value for our customers.
- to offer an attractive company to our employees.