NEWS

An updated visual identity for ASSA ABLOY

2026-01-28
1 min read
A collage of pictures showing ASSA ABLOY's updated visual identity

Today ASSA ABLOY launches a refreshed visual identity. An updated, unified visual language to clarify and strengthen how we show up to our customers: as one ASSA ABLOY.

This is a natural evolution of our brand, built on our strengths as a global leader in access solutions. We’ve reinforced our iconic blue, and we’ve updated our visual design to meet today’s needs and tomorrow’s opportunities with a digital-first mindset. 

Read more about us here: https://www.assaabloy.com/group/en/about-us

Latest news

  • Spiral Door RS1000
    News

    Differentiated Performance Through a Spiral Design KAD-ASSA ABLOY RS1000 Spiral Door

    2026-10-02

  • ASSA ABLOY RD200
    News

    A New Standard in Automatic Revolving Doors: Introducing ASSA ABLOY RD200

    2026-09-23

  • Speed Door with 2T Flame-Retardant PETEX Curtain
    News

    A New Choice for High-Temperature Environments and Fire Risk Protection Speed Door 2T Flame-Retardant Sheet PETEX

    2026-08-07

  • Overhead Door
    News

    KAD-ASSA ABLOY The Next-Generation Overhead Door Delivering Superior Thermal Insulation, Wind Resistance, and Ease of Use OH1082PL

    2026-07-15

  • Entrances That Never Stop Even in Emergencies KAD-ASSA ABLOY Launches Safety Solutions for Industrial Doors: EMC & UPS
    News

    Entrances That Never Stop Even in Emergencies KAD-ASSA ABLOY Launches Safety Solutions for Industrial Doors: EMC & UPS

    2026-05-11

  • Creating a Better Door Solution Experience for Our Customers
    News

    Creating a Better Door Solution Experience for Our Customers

    2026-05-06

  • News

    One Unified Platform: ASSA ABLOY Korea

    2026-04-06

  • Read all our stories