Access what’s next – An updated visual identity for ASSA ABLOY

ASSA ABLOY has launched a refreshed visual identity. An updated, unified visual language to clarify and strengthen how we show up to our customers: as one ASSA ABLOY.

This is a natural evolution of our brand, built on our strengths as a global leader in access solutions. We have reinforced our recognizable blue and updated our visual design to meet today’s needs and tomorrow’s opportunities, with a digital-first mindset. The new look reflects how our customers and employees around the world already see us today: a confident, progressive and approachable brand.