ASSA ABLOY Iberia launches its new web pages

As a result of the digital transformation and with the aim of adapting it to the current context and needs, ASSA ABLOY Iberia launches six new web pages, with a renewed, more intuitive and visual design. This translates into benefits for the web user, since they will be able to navigate more easily through the portal, improving their user experience.

"The websites have new, updated and structured content that responds to the current needs of visitors and web searchers," says Carlos Expósito, Marketing Manager of ASSA ABLOY Iberia. “This new content, together with the SEO improvement of the different portals, will allow us to generate more traffic to our websites by improving organic positioning,” explains Expósito, “and, therefore, we will be able to generate more business for our clients. ”.

The new tool used to edit the website allows a more efficient internal management of all the pages, saving time in their management. This aspect is key since managing six websites of different brands and in different languages ​​is quite a challenge: a reflection of the size of the structure is the fact that there are a total of 4,000 individual pages adding all the websites.