VingCard and Starwood partner to run first smart check-in program


The program employs the latest in Radio Frequency Identification (RFID) technology from VingCard, allowing members of the Starwood Preferred Guest (SPG) program who choose to participate to use the smart check-in service.

On the day of a planned stay at the Aloft Lexington, located outside of Boston in the US, a text message is sent directly to the guest’s mobile device that provides their room number at the property. Upon arrival, guests can skip the check-in line and proceed straight to the room, where their SPG/Aloft-enabled keycard will unlock the door, providing unprecedented convenience and ease-of-operation for both the hotelier and hotel guests.

“Due to the size and prestige of our property, we were looking for a way to raise the efficiency and productivity of our staff to better serve our customers,” said Brian McGuiness, senior vice president, Specialty Select Brands for Starwood.  “With the implementation of the smart check-in program, our staff can spend less time focusing on the initial transaction and more time focusing on the individual needs of our guests.”

George Winker, vice president of sales for ASSA ABLOY Hospitality in North America says:  “This is the next step in the revolution of guestroom technology. This pioneer solution, which streamlines reception and front desk processes, allows properties to reduce their front desk staff and also creates a desire for guests to book directly with the hotel, instead of through intermediaries, increasing operating margins for the hotel.”
In the future, there are also opportunities for the SPG/Aloft-branded keycard to become an all-access pass to purchase cocktails and food at the hotel’s signature w xyz bar, sundries at the re:stock retail kiosk or snacks at re:fuel, Aloft’s deli-style, grab-and-go pantry.

Photo: Courtesy of Aloft Hotels