Future Lab listens to what customers say


ASSA ABLOY's web-based tool for listening to customers, Future Lab, has just received a major make-over.

Through the forum Future Lab, ASSA ABLOY aims to ensure that the voices and thoughts of its customers are always heard – and that they help form the shape of future technologies and products.

“Future Lab gives us a unique opportunity to visualize the customers and understand their needs,” says Åsa Christiander, Director, Product Innovation Process. “It plays a key part in ensuring that we stay ahead of the market by developing the right sort of products.”

The site currently has around 4000 members from right across the industry. Discussion forums and information tools have recently been added and members can also receive expert answers to their technical questions. A newsletter is sent out regularly and members have the opportunity to participate in online surveys about trends, concepts and product ideas.

Future Lab is a forum for anybody who is interested in the security business, and how it might evolve.

Read more or become a member at www.thefuturelab.com.