Meet Amalia Arias

Director of Sales at ASSA ABLOY Hospitality, Colombia

Amalia Arias knows her market and her customers like the back of her hand.

There are many hotel projects underway in Colombia since the country was named a safe tourist destination. Amalia Arias therefore prioritizes the research of local news and projects and attends important tradeshows in order to know her market and her customers.

“I set myself a goal of visiting the estimated 60 Colombia-based hotel projects, ranging from global brands to local players, in order to understand and meet the different needs each hotel may have,” she says.

“With many new projects in the pipeline, it’s important to keep up with our existing clients to prove to them that they’re not just a sales number, they’re a partner for life.”