Seos brand guidelines

Seos® is an ingredient brand that empowers different access control solutions. Seos does not stand alone, instead it always appears together with ASSA ABLOY or the Mobile Access solution’s brand (ASSA ABLOY, HID or Yale).

Brand logos

There are two Seos logotypes (available in Brand Manual/Ingredient brands/Seos):

  • Seos
  • Seos by ASSA ABLOY

The first version is used when the sending brand (ASSA ABLOY, HID or Yale) is also present and to be used in software interfaces where applicable. It can also be put on products (readers, locks, etc), if deemed appropriate, but it's not a product or solution's brand and should not be the main brand on the product.

The second one is to be used when ASSA ABLOY, HID or Yale are not present in the communication.

3rd party developers shall always refer to Seos as 'Seos by ASSA ABLOY'.

The positioning of the Seos logotype is dependent of the sender of the message. More info here.

Brand graphics

It is always the core identity elements (such as color palette, typography and layout-system) set up for the brand sending the message that should be followed when developing communication units for Seos. In addition to this the Seos logotype should be included.

Seos in body copy/Written text

When Seos is mentioned in a section of body copy it should always appear in typed letters, never in its logotype format.

Seos is written as an initial cap as shown here.

For ASSA ABLOY solutions, Seos, "Powered by Seos" or "Seos capable" can be used together with sending brand. Avoid "Seos compatible", "Seos interoperable" or "Seos certified".

Naming examples




Seos Mobile ID or Mobile ID

Solution name

Mobile Access or Digital keys

3rd party guidelines

Here is a downloadable guideline that can be shared with 3rd parties that use Seos, so they can refer to Seos and ASSA ABLOY in a correct manner.

(*) ASSA ABLOY’s Mobile Access solutions are built on the Seos technology, with strong standards based cryptography to provide a high degree of security and privacy. Mobile Access enables different devices, wearables to become credentials.