New Beijing office consolidates Asia Pacific operations

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ASSA ABLOY Asia Pacific recently opened a new office at the Global Trade Centre in Beijing, China, as part of a plan to expand the company’s business and strengthen its competitive position in the region.

The new office will consolidate all Asia Pacific divisions in one location and will house the headquarters for the APAC Door Group, Ruizhong TianMing Door, as well as the sales team of the commercial divisions of ASSA ABLOY China, Guli and Besam.

Beijing office“The new office will capitalize on the combined strength of ASSA ABLOY and help build a stronger market presence here in China,” says Martin Brandt, CEO, ASSA ABLOY Asia Pacific.

Jim Heng Lee, General Manager, APAC Door Group says: “Having our sales offices combined in Beijing, China’s capital city, will help us keep up with the latest industry trends.

It will also help other ASSA ABLOY Group brands develop in the region and we will be able to present our customers with more integrated products and solutions.”

Government officials and industry association heads attended the opening ceremony held on 26 February 2009.

Fang Zhen, Chief Architect of the China Construction Decoration Association, congratulated ASSA ABLOY on its new facilities on behalf of the China Construction Decoration Association:

“ASSA ABLOY is regarded very highly by China’s industrial and civil construction industry. Many of the company’s products have been used in award-winning construction and decoration projects last year.”

Zheng Jiwen, Executive Vice President of the National Federation of Industrial and Commercial Architectural Profession said, “The demand of construction and decoration materials will remain at a relatively high level. We must be confident in taking positive measures to meet the challenges and overcome the difficulties. We will strengthen communication and hope that ASSA ABLOY APAC Door Group, in the face of adversity, will achieve new breakthroughs in the market and create a new environment.”