Strategic actions

ASSA ABLOY's strategic action plans are divided into three focus areas: market presence, product leadership and cost-efficiency.

Global leader in door opening solutions

This position has been achived by increasing growth in the core business and expanding into new markets and segments.

ASSA ABLOY has many of the industry's strongest brands which we combine to meet the rising demand for more complete security solutions.

New innovations drive growth

The Group's product leadership is based on continuous development of products that offer greater value to our customers at a lower cost.

We do this by using common product platforms with fewer components. New products are also being developed in close collaboration with ASSA ABLOY's end users to enhance customer value.

Continual major cost reduction is a strategic priority

We are constantly exploring ways to be more cost efficient.

This includes using common product platforms with fewer components and common product development, and flexible final assembly close to the customer combined with the transfer of high-volume standard production to external and internal production units in low-cost countries.