ASSA ABLOY brands and identity

Our world is constantly changing and the way we protect ourselves is evolving. While safety and security remain essential, openness and convenience are increasingly important to our customers.

We apply intelligent technology to our products and solutions ensuring our customers are in control, can unlock their potential and capture opportunities. ASSA ABLOY has over 100 brands and operates globally. Our brands cover locks, security and entrance automation solutions for any door opening, ranging from mechanical, electronic and digital locks to security doors, access control, pedestrian and industrial door automatics and digital keys.

Brand strategy

Through its many acquisitions the ASSA ABLOY Group has incorporated a variety of well-known brands and grown to have the world’s largest installed base. To show this relationship we combine our brands, using both the ASSA ABLOY master brand and the individual product brands logos. This emphasizes the trust customers have in their local brand and the added security and stability of ASSA ABLOY’s global scale.

Our master brand is complemented by four global brands – all leaders in their respective market segments. These brands are HID in access control, secure card issuance and identification technology, Yale in the residential market, Mul-T-Lock for locksmiths, and ABLOY in high-security locks for the utility segment.