Strategy

The Group’s overall focus is to meet the rising demand for increased security with a product-driven offering focused on the customer and we do this through a broad range of innovative solutions and products.

ASSA ABLOY's strong growth comes from: long-term structural development in mature markets in Europe, North America and Asia Pacific; increasing demand in emerging markets in Asia, eastern Europe, Africa and South America together with successes in fast-growing product segments.

The strategic action plans have been divided into three focus areas: market presence, product leadership and cost-efficiency.

Our Vision

  • To be the true world leader, the most successful and innovative provider of total door opening solutions.
  • To lead in innovation and provide well designed, convenient, safe and secure solutions that give true added value to our customers.
  • To offer an attractive company to our employees.

Financial targets

  • 10% annual growth through a combination of organic and acquired growth.
  • An operating margin of 16-17%.
  • The financial targets are long-term and should be regarded as an average over an economic cycle.

Read more about our acquired growth