Value creation strategy


The Group’s overall focus is to meet the rising demand for increased security with a product-driven offering centered on the customer.

We do this through our primary product areas, the traditional segments of mechanical locks and security doors and the fast-growing electromechanical solutions, access control, identification technology and entrance automation areas.

ASSA ABLOY's strong growth comes from: long-term structural development in mature markets in Europe, North America and Asia Pacific;  increasing demand in emerging markets in Asia, eastern Europe, Africa and South America; and successes in fast-growing product segments.

The strategic action plans have been divided into three focus areas: market presence, product leadership and cost-efficiency.

Our Vision

  • To be the true world leader, the most successful and innovative provider of total door opening solutions.
  • To lead in innovation and provide well designed, convenient, safe and secure solutions that give true added value to our customers.
  • To offer an attractive company to our employees.

Financial targets

  • 10% annual growth through a combination of organic and acquired growth.
  • An operating margin of 16-17%.
  • The financial targets are long-term and should be regarded as an average over an economic cycle.

Read more about our acquired growth

The brand is part of our success

of our products are sold under the ASSA ABLOY brand or co-branded with strong local brands.