11 Apr 2005

Silver Egg award for “Creative Locking” book

ASSA ABLOY has been awarded a prestigious Silver Egg prize in the Swedish Advertising Association’s annual awards.

The strategic marketing book “Creative Locking” won the Silver Egg for best advertising in the business-to-business category.

Jeanette Kronholm at ASSA ABLOY, who worked with the book together with colleague Åke Sund and advertising agency Bodén & Co, says the award is an honor. “The purpose of ‘Creative Locking’ is to inspire architects and other influencers in the building process. It is gratifying that the book has been recognized for its creative way and form by the Swedish advertising community.”

This is the 44th year for the association’s Golden Egg awards, which were presented in Stockholm on 6 April.