Market presence

A world-leading market presence is achieved by exploiting the strength of the brand portfolio, increasing growth in the core business and expanding into new markets and segments.

ASSA ABLOY has many of the industry’s strongest brands. The sales teams on the local markets are united under the ASSA ABLOY master brand to better meet the rising demand for more complete security solutions.

Collaboration with architects, security consultants and major end-users on the specification and project market is being intensified.

The Group is expanding into new geographical markets through the development of distribution channels, with customized product offerings and through acquisitions.